Feedback Loop for National Parks with Frog Design

Text taken from Behance portfolio post by group member. Full text available here.

This was a project that I worked on as a part of Berkeley Innovation during the Fall semester.  Berkeley Innovation is an undergraduate student group focused on human-centered design. While working on this project, my team was mentored by professionals from Frog Design who met with us periodically to keep up with our progress .  The goal of the project was to develop a way to improve the National Parks, potentially using the new technology of digital media or social networking.  The scope of the project started out rather broad, and we found ourselves exploring a variety of possibilities before arriving at our final design.We followed a human-centered design approach to this project and the general process is outlined below. We conducted a variety of user interviews and needs analysis before deciding to focus on increasing funding to parks. Our final concept is to encourage micro-donations by increasing the connection between donors to the parks and those who directly benefit from those donations.

Role: Designer/Researcher


User ResearchUser TestingProduct Design